Windows 10 now shows advertisements in the search box that attempt to convince users to turn to Microsoft Edge, yet another step to encourage the revamped browser that runs the risk of beginning to irritate people – despite how widespread such ads seem to be.

If you’re running Windows 10 and you’re now clicking on the search box, odds are you’ll see an advertisement in the panel that pops up, as Windows Latest has spotted – that’s certainly the case on our PC.

Such promo messages contain almost the same text as the ones we just saw appearing in Outlook.com, the webmail service offered by Microsoft. The search box advertising on our Windows 10 PC urged us to get the browser Edge as it was ‘designed to offer you the best of the internet.’

windows , search bar, edge

And just as advertisements have supported users of Outlook.com, it is luckily an simple matter to get rid of them. Simply click on the ‘X’ to close it and these messages won’t bother you anymore.

That said, there is definitely an argument that they shouldn’t bother you in the first place – or at least not in too many Windows-wide locations.

Too far an ad?

Microsoft has already introduced this type of advertising with the Start menu in Windows 10, where it was planting recommendations for Firefox users to turn to Microsoft Edge, and as reported, we recently saw advertising in Outlook.com-and now the search bar. Next thing: File Explorer? (That’s not without precedent: we saw advertisements for OneDrive appear in the beating heart of the Windows 10 interface a few years ago).

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Of course, if Windows 10 users feel like Microsoft is beginning to bombard them with ads for the new Edge, then no matter how good the web browser’s updated Chromium-based version is – and some fairly positive feedback has been provided so far – the risk is that people would fight back, and sentiment might turn against Edge.

In other words, the ads may have the opposite impact than expected, particularly if this begins to remind Windows 10 users of Microsoft’s actions in the past, not just with the aforementioned OneDrive ads, but with the overall big – and certainly invasive – move to get Windows 7 or 8 users to update in the first year after Windows 10 launched.

We’ll only have to see if more Edge ads start popping up elsewhere in Windows 10, but for sure Microsoft needs to tread cautiously.

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