AT&T phone users will start to see a 5G logo appear in the corner of their smartphone from next year — not because they’re using a 5G phone connected to a 5G network, but because AT&T is going to start pretending its most advanced 4G LTE tech is 5G.
According to Fierce Wireless, AT&T will display an icon reading “5G E” on newer phones that are connected to LTE in markets where the carrier has deployed a handful of speed boosting — but still definitively 4G — technologies. The “E,” displayed smaller than the rest of the logo, refers to “5G Evolution,” the carrier’s term for networks that aren’t quite 5G but are still faster than traditional LTE.
If this sounds sadly familiar, it’s because AT&T pulled this exact same stunt during the transition to LTE. The company rolled out a speed-boosting 3G tech called HSPA+, then got all of its phone partners — even Apple! — to show a “4G” logo when on that kind of connection.
Find the thing that tells you this isn’t real 5G. AT&T via Fierce Wireless
It’s an intentionally confusing and borderline deceptive move designed to win the coming advertising wars around 5G. By “upgrading” a bunch of customers’ phones to “5G” now, AT&T will have a multitude of people using a “5G” network months, if not more than a year, before everyone else.
Technically, the “E” in the “5G E” icon will offer a degree of clarification. But I’m not banking on many people knowing that “E” is somehow supposed to indicate “this isn’t actual 5G.” In a blog post yesterday, T-Mobile CTO Neville Ray wrote that AT&T was “duping customers into thinking they’re getting something they’re not.” The “E” is easy to miss, too, judging by a mockup AT&T sent out.
AT&T told Fierce Wireless that the “5G E” logo would initially come to “a handful of devices, with more devices showing the indicator in spring 2019.” It wasn’t stated how many devices or which devices would show the icon, beyond it being “the latest Android devices.”
Fierce wireless guesses that “potentially millions” of people could see the new logo, with AT&T’s 5G Evolution network available in over 400 markets by the end of 2018. Given that real 5G will be rare and limited for the next year or more, this tiny little branding change could lead to a great deal of misunderstanding around the state of the next-generation wireless technology.
Stay tuned for more updates…
Hurrah, that’s what I was seeking for, what a stuff! present here at this web site, thanks admin of this site.|
Amazing things here. I’m very satisfied to look your article. Thanks so much and I’m looking forward to contact you. Will you please drop me a mail?|
If you would like to increase your knowledge simply keep visiting this web site and be updated with the most recent news update posted here.|
Hi there just wanted to give you a quick heads up. The words in your post seem to be running off the screen in Opera. I’m not sure if this is a format issue or something to do with internet browser compatibility but I figured I’d post to let you know. The layout look great though! Hope you get the issue fixed soon. Kudos|
wow!
this is really educating…
We are recruiting IT specialist to join our team at Radix Legal & Consulting Limited ?? Anyone interested please submit your cv and covering letter via https://citylegaljobs.com/
Hi Techy Coast,i enjoy reading your articles cause they are up to date,
I’m impressed
Hey very cool web site!! Man .. Beautiful .. Amazing .. I’ll bookmark your website and take the feeds also厈I am happy to search out so many useful info right here in the publish, we need work out extra strategies in this regard, thank you for sharing. . . . . .
Wow, this piece of writing is nice, my younger sister is analyzing these things, thus I am going to let know her.|
If you are going for best contents like me, only pay a quick visit this web page all the time for the reason that it offers quality contents, thanks|
If you would like to increase your knowledge simply keep visiting this web site and be updated with the most recent news update posted here.|
Hi Techy Coast,i enjoy reading your articles cause they are up to date,
I’m impressed
hey there and thank you for your information – I’ve certainly picked up something new from right here. I did however expertise some technical points using this website, since I experienced to reload the web site many times previous to I could get it to load properly. I had been wondering if your web host is OK? Not that I am complaining, but slow loading instances times will sometimes affect your placement in google and can damage your high quality score if ads and marketing with Adwords. Anyway I am adding this RSS to my e-mail and can look out for much more of your respective fascinating content. Ensure that you update this again very soon.|
Amazing things here. I’m very satisfied to look your article. Thanks so much and I’m looking forward to contact you. Will you please drop me a mail?|
Hurrah, that’s what I was seeking for, what a stuff! present here at this web site, thanks admin of this site.|
It’s impressive that you are getting thoughts from this article as well as from our dialogue made at this place.|
We are recruiting IT specialist to join our team at Radix Legal & Consulting Limited ?? Anyone interested please submit your cv and covering letter via https://citylegaljobs.com/
Great the post. I share it on my social networks. Thank you.
Thanks
Thanks ?
Good
wow!
this is really educating…
These are truly enormous ideas in about blogging. You have touched some nice things here. Any way keep up wrinting.|
Highly descriptive article, I loved that a lot. Will there be a part 2?|
Hey very cool web site!! Man .. Beautiful .. Amazing .. I’ll bookmark your website and take the feeds also厈I am happy to search out so many useful info right here in the publish, we need work out extra strategies in this regard, thank you for sharing. . . . . .
Wow, this piece of writing is nice, my younger sister is analyzing these things, thus I am going to let know her.|
Hi there just wanted to give you a quick heads up. The words in your post seem to be running off the screen in Opera. I’m not sure if this is a format issue or something to do with internet browser compatibility but I figured I’d post to let you know. The layout look great though! Hope you get the issue fixed soon. Kudos|
Great the post. I share it on my social networks. Thank you.
I read this piece of writing completely about the comparison of most recent and previous technologies, it’s amazing article.|
Wow! This blog looks just like my old one! It’s on a entirely different subject but it has pretty much the same page layout and design. Superb choice of colors!|
Good
I read this piece of writing completely about the comparison of most recent and previous technologies, it’s amazing article.|
This is really attention-grabbing, You are an excessively professional blogger. I have joined your feed and look ahead to in quest of more of your magnificent post. Also, I have shared your site in my social networks|
Wow! This blog looks just like my old one! It’s on a entirely different subject but it has pretty much the same page layout and design. Superb choice of colors!|
Hello there! I could have sworn I’ve been to this website before but after checking through some of the post I realized it’s new to me. Anyways, I’m definitely delighted I found it and I’ll be bookmarking and checking back frequently!|
Thanks ?
Thanks
This is really attention-grabbing, You are an excessively professional blogger. I have joined your feed and look ahead to in quest of more of your magnificent post. Also, I have shared your site in my social networks|
Highly descriptive article, I loved that a lot. Will there be a part 2?|
Hello there! I could have sworn I’ve been to this website before but after checking through some of the post I realized it’s new to me. Anyways, I’m definitely delighted I found it and I’ll be bookmarking and checking back frequently!|
This design is wicked! You certainly know how to keep a reader amused. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Excellent job. I really loved what you had to say, and more than that, how you presented it. Too cool!|
This design is wicked! You certainly know how to keep a reader amused. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Excellent job. I really loved what you had to say, and more than that, how you presented it. Too cool!|